WAKE UP CALL: Word of Mouth Marketing more than Social Media
Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of...
View ArticleIn Rome, Do as the Yelpers Do
Thomas Jefferson’s home Monticello, a must-see in Charlottesville During my winter holiday in Charlottesville, every meal we enjoyed at a restaurant was at a well recommended Yelp venue. Similarly my...
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